Mxit maintains social loyalty

South Africa’s home-grown instant messaging service, Mxit, may have been supplanted by Facebook as the country’s biggest social network, but it has succeeded in maintaining the loyalty of its user base. This emerged from the final analysis of the SA Social Media...

Corporate SA wakes up to social media

Large corporate brands in South Africa have woken up to social media, following in the footsteps of their customers. The South African Social Media Landscape 2012 study, released today by technology market researchers World Wide Worx and information analysts Fuseware,...