World Wide Worx is headed by Arthur Goldstuck, a pioneer in the South African market in the use of the Internet as a tool for productivity. He developed the first South African benchmarks for web site usability and strategy, and has represented South Africa on judging panels for events ranging from the International Advertising Festival in Cannes and the Global Mobile Awards at the Mobile World Congress in Barcelona. He is also author of a range of books dealing with issues as diverse as business on the Internet and urban legends in southern Africa, and is an award-winning IT journalist, having been honoured in three separate categories of the Telkom ICT Journalist of the Year awards from 2002 to 2004. He is editor-in-chief of Gadget magazine, which also supplies the Tech & Gadgets content for the MSN portal in South Africa.
He is regarded as South Africa’s leading expert on Internet and mobile technology trends and leads several major annual studies, including Internet Access in South Africa, the Mobility research project, which includes a nationally representative survey of consumers, SMEs and corporations, and SME Survey, the original representative research project on the dynamics of small and medium enterprises.
World Wide Worx operates on a strategic networking principle, and has strategic alliances with research houses and individuals representing a far wider range of disciplines than that available to conventional research organisations. While it works extensively with start-ups in an empowerment and skills transfer context, it also selects “best of breed” partners with proven expertise in specialist areas, and works with these partners in construction, conducting, analysis and reporting of primary research.
As a result of its structure, World Wide Worx has been able to empower many researchers who do not have the resources to conduct research on their own behalf, but who still wish to have a stake in the ownership of the research, as well as in the financial and marketing benefits.