World Wide Worx is South Africa's leading independent technology market research organisation. It is headed by Arthur Goldstuck, a pioneer in the South African market in the use of the Internet as a tool for productivity. He developed the first South African benchmarks for website strategy, and has represented South Africa as a judge for events ranging from the International Advertising Festival in Cannes to the Global Mobile Awards at the Mobile World Congress in Barcelona. World Wide Worx research is used by international, regional and local organisations, corporations and universities.